I’m Head of PR and Communications for MultiChoice South Africa, leading consumer PR for DStv and Showmax, two of the continent’s most recognisable entertainment brands.

This follows my time as Head of PR and Communications for Showmax, a role I’ve held since 2020.

I believe good PR and communications isn’t about a single big splash or a perfect PowerPoint strategy. It’s about consistent execution over time, building solid relationships with the right media, and using data and the right channels to reach customers with content they find useful, relevant, and actually want to read or watch.

I work with excellent people across the business and our agencies to plan ahead, move fast when needed, and make sure our messages land in a way that feels right for our audience.

A career highlight was leading PR for the 2024 relaunch of Showmax, a complete streaming platform migration backed by global partners including Comcast’s Peacock and NBCUniversal. The campaign landed widespread media coverage and earned industry recognition, including PRISM Gold, Bookmarks, Promax and New Gen Awards.

Find out more about my career on LinkedIn or send me an email at hello@lauracooke.com

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